Cookie policy template for Swiss and European websites
- Art. 19 FADP
- Art. 45c TCA
- Art. 6-7 GDPR
- Art. 5(3) ePrivacy
- About 20 minutes
- Italiano · Deutsch · Français · English
In brief
Explains to visitors which cookies and similar technologies your website uses, what they are for and how to accept or refuse them. You need it if the website uses cookies, in particular for statistics or marketing.
- Who it is for
- Visitors to the website. It is published on the website, linked from the cookie banner and the footer.
- To decide first
- Whether the website uses statistics and marketing cookies, and the list of cookies with name, provider, purpose and duration, as shown by a scan of the website.
- Afterwards
- Publish it on the website and check that the banner really applies visitors' choices. Update it when the cookies change.
What it contains
- 1What cookies are
- 2Categories of cookies we use
- 3List of cookies
- 4Applicable rules and your choice
- 5How to accept, refuse or withdraw
- 6Browser settings
- 7Disclosure abroad
- 8Your rights and contacts
- 9Changes
An excerpt
1. What cookies are
Cookies are small text files that a website saves on your device when you visit it. They allow the website to recognise the device while you browse or on a later visit. This page also applies to technologies that work in a similar way, such as the browser's local storage, pixels and tracking scripts.
A distinction is made between:
- first-party cookies, set by our website, and third-party cookies, set by an external provider whose service we use;
- session cookies, deleted when the browser is closed, and persistent cookies, which remain on the device until the stated expiry date or until you delete them.
2. Categories of cookies we use
| Category | What they are for | Used on this website |
|---|---|---|
| Necessary | They make the website work: navigation, security, session, remembering your cookie choice. Without them the website does not work properly. | Yes, always |
| Preferences | They remember your choices, for example language or region, so that you are not asked again on every visit. | Only if you accept them |
| Statistics | They measure how the website is used (pages visited, duration, origin) in order to improve it. | No |
| Marketing | They recognise the visitor across several websites in order to show advertising or third-party content related to the visitor's interests. | No |
The full text is generated on the platform, with your organisation's details already in place.
FADP and GDPR compared
| FADP (Switzerland) | GDPR (EU) | |
|---|---|---|
| Non-essential cookies | May be used if visitors are informed and offered the option to refuse them (Art. 45c TCA) | The visitor's prior consent is required (ePrivacy Directive, Art. 7 GDPR) |
| Information | Purpose of the cookies and how to refuse them | Purpose, duration, third parties receiving them; withdrawal as easy as giving consent |
The template adapts itself: it picks the paragraphs by the laws that apply to your organisation.
Related templates
Related question: Cookies and banners: is consent required in Switzerland?
A template is general information, not advice on your case: it must be adapted to your organisation. For a question on your case there is Advisorn's consulting. By Advisorn, updated on 20 October 2026.